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Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance


Research reports

Van hire with driver survey

Wilkinson Transport Ltd. has commissioned two previous telephonesurveys of haulers in the Greater Manchester area (August 1973and October 1974), in order to locate firms offering a van hirewith driver service and to establish details of cost. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Van hire with driver survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/van-hire-with-driver-survey


Research papers

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Glsela Steinert
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
November 1, 1969
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Citation

Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-service-measurable-


Research papers

Group testing in the service of market research

The testing of groups of people, under rigorously controlled condition, has considerable potential as a tool of market research, In saying this, I am not referring to the use of small groups (of 6-8 people) for discussion purposes. What I am writing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William A. Belson
June 15, 1961
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Citation

Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research